Friction
How it works
09:02 pm7 Apr 2026
AI-Powered Usability Testing

Get lightening fast insights on your designs

Paste a Figma link or live website URL. Get persona simulations, attention heatmaps, usability scores, and prioritised recommendations, in seconds.

Tasks can span multiple pages. Leave blank to let AI infer the task.

What this tool does

Persona Simulation

Generates 2–5 distinct user personas and simulates their behaviour step by step, including internal monologue, hesitations, and blockers.

Eye Tracking Heatmaps

Produces attention heatmaps per persona, identifying hot zones, ignored areas, and missed critical elements.

Usability Scoring

Scores each persona across Clarity, Flow, Accessibility, Feedback, and Emotional Fit on a 1–10 scale with an aggregate dashboard.

Findings Report

Surfaces critical blockers, friction points, what's working well, and a prioritised list of recommendations to act on.